Tuesday, September 21, 2021

⭐URBAN DECAY WILD WEST ⭐ MINI REVIEW ⭐

MINI REVIEW

URBAN DECAY WILD PALETTE

Company Profile

Urban Decay is one of America’s mainstream cosmetic brands that is own by the mega conglomerate, L'Oréal. It is headquartered in Newport Beach, California  it was founded by Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward. Although the brand features a variety of eye; cheek; complexion and body products, the brand gained notoriety thru it’s series of Naked Eyeshadow Palettes. The brand is cruelty free and focuses it’s marketing strategies towards women.

Price/Purchase Process/Marketing

I purchased this product from Ulta during a shopping spree (something I lovingly refer to as a “Me Spree”). The purchased was not planned but more impulsive following a recently viewed content creator on YouTube who swore by the products promising quality. I purchased the product at full price (Retail MSRP $49), but used Ulta points to bring down the total to around $22. I honestly didn’t and still don’t understand the marketing strategy of this palette at all. As I didn’t understand the marketing strategy behind the Naked Ultraviolet (which was a extremely behind in grand and wasn’t as violet as most anticipated). This particular launch had no reference point, no trend to set or follow and was poorly executed. What was it supposed to be about? What was the correlation to the current cosmetics market? And honestly, who asked for this launch, because I’m pretty damn certain that I didn’t. 

Packaging

I will say that the packaging is dope. I do like the exterior I like the component, which is reminiscent of the Naked Smokey, which was durable, well made and easy to store. I love the exterior packaging with the snakeskin-like appearance , which ties into the “Wild West” theme  the colors chosen for the outer packaging are also well chosen  the snakeskin, the dessert like colors, coupled with the brown base background are all very well done, but again, who the hell asked for this theme and what the hell does it have with  with the Naked Series

Comparable Brands

Of course, Urban Decay is comparable to other mainstream beauty brands. That's the problem. The increase in the market has been surged by the tidal wave of the independent brand. Indie brand's are hitting the beauty industry hard with creative innovative marketing, superior quality, and either lower or brand prices. The mainstream is taking a backseat to the stampede of the indie market and being trampled beneath it's feet. Unfortunately, Urban Decay is amongst those underneath that stampede. 

Pigmentation/Color Payoff/Performance

This was an OK palette. Typical Urban Decay "Naked" formula. Nothing particularly exciting or extraordinary about the formula. This might be a good palette for an unseasoned eyeshadow consumer of someone who's looking for a softer looking with a minimally specific payoff. The color scheme is on the better end of the UD Naked saga. It is more creative the the previous Naked palettes, but essentially it's basically a neutral palette with a pop of blue. 

Overall Product Presentation

Personally, for me, this was a complete waste of time and money and although this review is late in terms release, I still think it's worth talking about the subpar quality of this palette and help 


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Tuesday, September 14, 2021

✬✬BOUGIE BRIE BEAUTY✬✬LIFE UPDATE ALL MOVED IN!

***DEDE'S SIGNATURE MINI REVIEW***

                                                         MINI REVIEW

DEDE SIGNATURE EYESHADOW PALETTES

Company Profile

This company has a very interesting and compelling origin story, born in the vision of a beautifully talented and determined female African immigrant. Dede's vision was to create makeup designed to compliment the skin of darker-skinned people in a market which caters to lighter-skinned people who control that very market. This might be controversial to say, but controversy never bothered me, it tends to bother other people more than myself. That doesn't matter, but this does.. . The makeup industry, that market, every market nationwide caters to the advantaged, to the privileged, to assumed leaders, creators, and providers of modern consumption. It caters to Caucasian Heteronormative individuals. You can say what you want about diversity. Say what you want about inclusivity, which let's be real . . . any decent diversity evolution has been fueled by a blossoming and ever-emerging indie market compromise of minority business owners. Yep, that's a fact, and if you don't believe me, go ahead and do a little research and check the facts, and then talk to me because you illustrate anything short of the truth it will fall on deaf ears quickly. Dede is a registered nurse, MUA, wife, and a part of this budging market, proudly walking the road to true inclusivity, offering simple but unique products to people of color.

Price/Purchase Process/Marketing

Dede won me over by a very simple but sadly overlooked method of customer service. . .true appreciation for the consumer. She had no idea that I was a low-level YouTuber, she had no idea that I did product reviews and for that matter, she didn't know my level of interest in makeup or eyeshadow palettes (Click HERE for my playlist of collection videos) or know the fact that I own between 800-900 palettes (yes, true story), she provided amazing and timely customer service. I accidentally ordered an eyeshadow that contained glitters, which I am not a fan of at all. I emailed the company and Dede emailed me back personally with kind words and understanding, replacing the incorrect palette, with a different one. She didn't even charge me the couple of dollars difference. Superb customer service in the least!

Packaging

If you a packaging person, then you can appreciate this brand's attention to detail and thematic presentation. I, myself, am not a packaging kinda' gal, however, I can completely recognize something that is appealing and trendy. The packaging is very cute and although the component part of the package is awkwardly shape and a tad difficult to store, I think it's a small minus in the overall attractiveness of each of the individual palettes. Also, all the palettes that I purchased have a detachable mirror that you can hold while completing your look!

Comparable Brands

The beauty industry has witnessed a strong uprising and movement amongst Indie brands. Most of these brands are minority-owned, operated by females, members of the GLBTQ community, Latina and African Americans populations. A market that was at one point scarce with diversity is now dependant upon small business owners. Although the competition amongst indie brands is fierce, it is an opportunity for the consumer to try unconventional brands with awesome color stories, amazing pigmentation, and creative thematic packaging. There is something available to every curious consumer.

Pigmentation/Color Payoff/Performance

I have thoroughly tested all of the palettes from this brand, and I can confidently speak to the overall quality in terms of pigmentation, color payoff, and performance. Also, the most appealing makeup of the palette, outside of pigmentation is the incredible blendability of the shadows. Most pigmented eyeshadows have issues with the ability to blend individually and especially together with other shades in the palette. When this happens, the user  becomes resentful towards the product resulting in frustration and eventually the overall distaste for the product coupled with no desire to use the product at all. This issue can cause a consumer to develop a striking distance and question the credibility of the brand entirely. This would not b e the case with this incredible brand. 

Overall Product Presentation

I cannot say enough wonderful things about this brand and their very markable products which serves the indie community with customer service that far surpasses it's competitors as well products that bring innovation to the consumer.