Tuesday, May 14, 2019


Rating is out 10 out of 10, with a full point given for each of the ten sections listed above. Points per section may be issued in the following denominations: 0,.0 .25, .50, 1.0. For further clarification, the sections listed are worth a total of 1.0 point and are:
  1. Company Profile & Personality: (available information about the company, cruelty-free status information, philanthropic efforts, unnecessary controversy, indie company vs mainstream)
  2. Price: (product cost, availability of product, shipping cost, available coupons)
  3. Purchase Process: (order time vs receipt of product turn around, availability of product, email notifications including shipping & tracking number, email notification for delivery)
  4. Packaging: (was the item securely package, decorative packaging efforts including information card about the product, upcoming sales, or the company itself)
  5. Pigmentation: (via swatches)
  6. Color Payoff: (via application to the area applicable)
  7. Product Application: (ease of application of the product, for example for eyeshadow, is there fall out, creasing, etc.
  8. Performance: (longevity of wear)
  9. Product Value: (price to product amount ratio, i.e. price per gram + product quality + consumer response (popularity of the product and consumer response) + repurchase option)
  10. Overall Product Presentation: shade variation (if eyeshadow), women of color friendly, pale people friendly, universally applicable to many skin tones, desire for repeated use, would you repurchase the item again, is this product associated with a particular trend or is does it market the companies individuality, does the product set a new & innovative trend, is the product effective (does it do what it’s designed to do), does the product have potential multiple application opportunities (i.e. can the product be used as a blush & lipstick), is the product limited edition or a permanent product, is the product part of a collection, is the product consistent (from shade to shade, if an eyeshadow palette) from color to color in a part of a collection and does it function and operate the same each time applied.

Price & Purchase Process & Packaging:
Seeing as though not many people are checking for Kat Von D and her brand, I'm sure you're trying to figure out why I would bother to review this palette.  I get it. But I think you'll find this review useful if this palette is representative of your color wheel.

This palette was purchased from Sephora Online along with a couple other items.  The contents of the package were undamaged and received with everything intact. As always, Kat Von D created a beautiful exterior box that mimicked the packaging of the palette itself. The packaging matched the thematic integrity of the palette, with beautiful hues of mauve, purple, and pink. Classic Kat Von D calligraphy scrolled across the outer cover of the palette with the words, “Lolita". The palette is currently listed as, “Limited Edition,” which is most likely true in this case. Whereas other brands will claim something to be limited edition and then make it permanent, Kat Von D doesn't tend to do that.

Pigmentation & Color Payoff & Performance:

This palette features 8 highly pigmented matte shadows inspired by the record-breaking ‘Lolita' single eyeshadow. The reason I found this palette interesting was because of the beauty of the color wheel. Purples and mauve color are great for brown eyes and I happen to love Kat Von D's formula, even though the mattes are bit powdery. The palette is definitely a monochromatic color story that leans quite cool toned but has variations in the color story to create different and unique looks. The matte formulation is reminiscent of the matte formulation found in the Shade & Light Eye Contour Palette. If you are a fan of that formula, then you will enjoy the one found in the Lolita. The shadows last a significant amount of time on the eyes, with little to no wearing away of the shadows on the eyes. The shadows all work well together without becoming muddy or graying on the eyes. Each shade holds their pigmentation well and still blends together beautifully with the other shades in the palette.

When I was testing out this palette, I noticed a striking resemblance between this palette and Dose of Color Marvelous Mauves all matte eyeshadow palette. The Marvelous Mauves features five distinct shades, all in a purple/mauve hue, for $32. The shadows in the Lolita are quite similar but build on the similarities in the Marvelous Mauves, adding an additional 3 shades, making the Lolita a more comprehensive palette at a better value for the price. So, if you have been wanting the Marvelous Mauves, and you are not anti-Kat Von D products, then I would pick Lolita up over Marvelous Mauves. Again, this palette is for a very specific person who enjoys this color story and can make multiple looks with these matte shades.

Overall Product Presentation:

I take no issue with Kat Von D’s products, just with Ms. Von D herself. I personally am not going to punish myself by not purchasing something I want because the owner is misbehaving. I am not a believer in cancel culture and I don’t let a brand’s behavior dictate my purchase habits. I definitely take notice, but I buy what I want when I want. I think this palette is very specific in terms of demographic which was a poor marketing move given the state of the brand. The brand should open itself up to other demographic that may take interests in their avant-garde approach. Hopefully, the brand and its owner will make more consumer friendly decisions in the future.

Rating: 7.25/10

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