Monday, June 17, 2019


Product Rotation – Changes 

Every two weeks I will be basing the selection of my products, in particular, my eyeshadow palettes, on a theme. Below is a list of themes that will be thrown into a randomizer and every rotation the randomizer will select a theme. The highlighted themes are ones that have been used, and the one that is highlighted with a check mark is the current week's theme. So, this week, the theme is INDIE BRANDS (NON - US)!


 Birthday Week Picks
Old School Palettes
Chopping Block
Bright & Bold
 Beach & Summer Palette Week
Juvia’s Place
 Neutral Week
Tarte & Becca & Fenty & Bare Minerals
 Purple & Pink Week
 Indie Brands (US)
 Indie Brands (Other)✓✓✓
 Affordable Week
 Luxury Week
 Large & In Charge Palettes
 Too Faced &Urban Decay
  Kat Von D & Jeffree Star
  Make Up For Ever & Urban Decay
 Huda, Marc, Laura
  Too Faced & Ciate London & MAC
 Lorac & ABH
 PUR & Smashbox
  Violet Voss & Morphe
 Eye & Face Palettes
 ND, Viseart, Auntie Pat
 Warm Toned & Cool Toned
 Fall Palettes
 Blue & Green Week
  B.O.M.B Palettes
 Christmas/Holiday Releases
Random Unused Palettes
SingleShadows Week


Thursday, June 13, 2019




Rating is out 10 out of 10, with a full point given for each of the ten sections listed above. Points per section may be issued in the following denominations: 0,.0 .25, .50, 1.0. For further clarification, the sections listed are worth a total of 1.0 point and are:
  1. Company Profile & Personality: (available information about the company, cruelty-free status information, philanthropic efforts, unnecessary controversy, indie company vs mainstream)
  2. Price: (product cost, availability of product, shipping cost, available coupons)
  3. Purchase Process: (order time vs receipt of product turn around, availability of product, email notifications including shipping & tracking number, email notification for delivery)
  4. Packaging: (was the item securely package, decorative packaging efforts including information card about the product, upcoming sales, or the company itself)
  5. Pigmentation: (via swatches)
  6. Color Payoff: (via application to the area applicable)
  7. Product Application: (ease of application of the product, for example for eyeshadow, is there fall out, creasing, etc.
  8. Performance: (longevity of wear)
  9. Product Value: (price to product amount ratio, i.e. price per gram + product quality + consumer response (popularity of the product and consumer response) + repurchase option)
  10. Overall Product Presentation: shade variation (if eyeshadow), women of color friendly, pale people friendly, universally applicable to many skin tones, desire for repeated use, would you repurchase the item again, is this product associated with a particular trend or is does it market the companies individuality, does the product set a new & innovative trend, is the product effective (does it do what it’s designed to do), does the product have potential multiple application opportunities (i.e. can the product be used as a blush & lipstick), is the product limited edition or a permanent product, is the product part of a collection, is the product consistent (from shade to shade, if an eyeshadow palette) from color to color in a part of a collection and does it function and operate the same each time applied.

Price & Purchase Process & Packaging:
Fenty Pro Filter Foundation is a soft matte, long wear foundation that comes in a boundary breaking 50 shades. Unheard of and unfound in the beauty community, the Fenty brand broke the silence and propel the high-end community into formulating foundations, powders, and concealers to meet the needs of the lightest to darkest skinned consumer. As appealing as the shade range is the brand shows equal consideration for the consumer budget, marketing the foundation price at $34. I purchase shade 310 from Sephora online and it was shipped in good condition to my home within a fair amount of time.

Pigmentation & Color Payoff & Performance:
I wore this foundation for a week straight, with different powders and primers, but items I use on a regular basis. The application of the product was without incident and applied smoothly throughout the surface of my skin. I used a Real Techniques Complexion Sponge (or something similar) and set the foundation with various setting powders (Peach Perfect, Flower Beauty, Rimmel Stay Matte). I found that the foundation did not settle into my fine lines and the color match was almost perfect. Each day I wore the foundation more than 8 hours and regardless of the setting powder the foundation became oily around hour 6. I had to touch up once or twice, and the foundation cooperated accordingly. I found that among my high-end foundation, the Fenty performed well and held it’s own, however, I have found that more often than not, I have drugstore foundations that perform equally well or better (Maybelline Fit Me). The Fenty foundation went on beautifully and made me skin look amazing, but other foundations like the Maybelline Fit Me, may not look as beautiful, but hold better throughout the day. So, it’s your choice as to which you prefer. If you are looking for something “long-wear” like the Fenty foundation claims, I wouldn’t necessarily go for Fenty, but if you’re going out for a short evening on the town, Fenty might be the way to go.

Overall Product Presentation:
There are only a couple of high-end foundations that I would repurchase and that I can rely on for long-wear and mattifying finish. Fenty is not one of them. It’s definitely a beautiful foundation with a stunning finish, but it’s not something I would wear on a 12 hour work day. It has a place in my collection and I am happy to have it but it’s not my go to!