Monday, July 15, 2019


✬✬Indie Spotlight Product Review✬✬Sydney Grace Single Shadows & Autumn's Reign ✬✬

Rating System:

Rating is out 10 out of 10, with a full point given for each of the ten sections listed above. Points per section may be issued in the following denominations: 0, .0 .25, .50, 1.0. For further clarification, the sections listed are worth a total of 1.0 point and are:
1.     Company Profile & Personality: (available information about the company, cruelty-free status information, philanthropic efforts, unnecessary controversy, indie company vs mainstream)
2.     Price: (product cost, availability of product, shipping cost, available coupons)
3.     Purchase Process: (order time vs receipt of product turn around, availability of product, email notifications including shipping & tracking number, email notification for delivery)
4.     Packaging: (was the item securely package, decorative packaging efforts including information card about the product, upcoming sales, or the company itself)
5.     Pigmentation: (via swatches)
6.     Color Payoff: (via application to the area applicable)
7.     Product Application: (ease of application of the product, for example for eyeshadow, is there fall out, creasing, etc.
8.     Performance: (longevity of wear)
9.     Product Value: (price to product amount ratio, i.e. price per gram + product quality + consumer response (popularity of the product and consumer response) + repurchase option)
10. Overall Product Presentation: shade variation (if eyeshadow), women of color friendly, pale people friendly, universally applicable to many skin tones, desire for repeated use, would you repurchase the item again, is this product associated with a particular trend or is does it market the companies individuality, does the product set a new & innovative trend, is the product effective (does it do what it’s designed to do), does the product have potential multiple application opportunities (i.e. can the product be used as a blush & lipstick), is the product limited edition or a permanent product, is the product part of a collection, is the product consistent (from shade to shade, if an eyeshadow palette) from color to color in a part of a collection and does it function and operate the same each time applied.

Price & Purchase Process & Packaging:

I was introduced to this brand through a number of smaller YouTubers, in particular, Georgia Harris & Makeup Struggles. Over the last year, I have gotten into Indie brands in a very heavy, adventurous, and thorough manner and I believe I actually own more Indie Palettes & Single Shadows than I do mainstream brands like Urban Decay & Too Faced. I was initially introduced to the brand through Georgia Harris enter single shadow collection video. She provided swatches from the brand was instantly mesmerized by and intrigued enough to make an order. I ordered a couple of bundles including the Fall 2017 Single Shadow Bundle, The Danny's Dream Bundle, The Autumn's  Reign Eyeshadow Palette and several other single shadows which I curated Into specific monochromatic Eyeshadow palettes featuring purple, pinks, blues, and greens. Each package arrived quickly and was packaged with extreme care and pleasant aesthetic presentation. The shadows I purchased were either in a bundle or $6 individually. To compare, Colourpop Single eyeshadows are five dollars individually and are quite cute and trendy, However, Sidney Grace is bringing high quality, richly pigmented, innovative and daring eyeshadow singles to Indie market which is what consumers are really wanting to see. At one point I have all of Colourpops single eyeshadow shades but upon being introduced to Sydney Grace, I have found another company that I would rather purchase my single shadows from.

Pigmentation & Color Payoff & Performance:

This brand is absolutely unmatched in their single shadow eyeshadow game. Each shadow is so unique in its color and tone and depth. I have some shimmer shadows, matte eyeshadows, and some pressed pigments as well. Each shadow performs incredibly well. The matte eyeshadows blend extremely beautifully and without hardly any real concerted effort. I find each shade to be extremely unique and pair well with others in each collection. I was able to curate a beautiful green and blue eyeshadow palette as well as a pink and purple eyeshadow palette and I am absolutely head over heels in love with. I also purchased the Danny dream bundle which is incredibly beautiful with the selection of green shades that are to die for. The Autumn's Reign eyeshadow is so remarkable and beautifully curated in a manner that is perfect for any level of eyeshadow expertise. One thing that is especially impressive about the shadows from this brand is that anyone with any level of expertise regarding eyeshadows can use them and be successful in creating a beautiful eye look. You do not need to be a make up artist or even a make up enthusiast to come out with the beautifully and wonderfully put together look. The brain also offers a selection of palette comps. For example, if you were not able to get a hold of a certain eyeshadow palette that was now sold out the brain offers comps of that eyeshadow palette that you can by using their single shadow selection. For example on their website at this moment they have eyeshadow comps that are similar to the Lolita eyeshadow palette, the Melt Smoke Sessions eyeshadow palette, the ABH's Riviera eyeshadow palette, and the ND Biba eyeshadow palette. If you prefer their eye shadow formula and you may be able to pick up compositions of these eyeshadow palettes using their formula at a lower price. Every time I use the shadows from Sydney Grace I am More than pleased with my eye looked and I cannot give this company enough credit for their ingenuity and their customer service as well as their brand aesthetic. While everybody is up in arms about other brands single shadow selection, I am telling you if you are a makeup artist or a makeup enthusiast or collector and you're looking to up your single eye shadow game this is where you need to start. Quality, customer service, uniqueness, ingenuity, and more than fair price for the product. Sydney Grace has all my love and I'm so glad that I finally took the diving invested money and some other single shadows.

Overall Product Presentation:

Rating: 10/10

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