Monday, July 29, 2019


Rating System:

Rating is out 10 out of 10, with a full point given for each of the ten sections listed above. Points per section may be issued in the following denominations: 0, .0 .25, .50, 1.0. For further clarification, the sections listed are worth a total of 1.0 point and are:
1.     Company Profile & Personality: (available information about the company, cruelty-free status information, philanthropic efforts, unnecessary controversy, indie company vs mainstream)
2.     Price: (product cost, availability of product, shipping cost, available coupons)
3.     Purchase Process: (order time vs receipt of product turn around, availability of product, email notifications including shipping & tracking number, email notification for delivery)
4.     Packaging: (was the item securely package, decorative packaging efforts including information card about the product, upcoming sales, or the company itself)
5.     Pigmentation: (via swatches)
6.     Color Payoff: (via application to the area applicable)
7.     Product Application: (ease of application of the product, for example for eyeshadow, is there fall out, creasing, etc.
8.     Performance: (longevity of wear)
9.     Product Value: (price to product amount ratio, i.e. price per gram + product quality + consumer response (popularity of the product and consumer response) + repurchase option)
10. Overall Product Presentation: shade variation (if eyeshadow), women of color friendly, pale people friendly, universally applicable to many skin tones, desire for repeated use, would you repurchase the item again, is this product associated with a particular trend or is does it market the companies individuality, does the product set a new & innovative trend, is the product effective (does it do what it’s designed to do), does the product have potential multiple application opportunities (i.e. can the product be used as a blush & lipstick), is the product limited edition or a permanent product, is the product part of a collection, is the product consistent (from shade to shade, if an eyeshadow palette) from color to color in a part of a collection and does it function and operate the same each time applied.

Price & Purchase Process & Packaging:

If you are an avid reader of this blog, or you follow me on IG or YouTube, then you know that I have an extraordinary eyeshadow palette collection and that I am a huge supporter of minority-owned businesses (women, people of color, members of the GLBTQ Community and other fringed populations). My Indie eyeshadow palette collection has increased enormously over the last twelve months, featuring many brands that began their business in their own homes, and even brands that still run their business out of their home, such as OMFG Cosmetics. I will say that I am not a fan of the brand's name. I think it's extremely derogatory and inappropriate, but it's catchy and memorable, which is key to branding. I purchased two palettes from this brand that I was able to catch on sale at a very good price. Due to some unforeseen circumstances, the owner was unable to ship my order for a little over two weeks due to an important family issue, and she attempted to rectify and remedy this issue the best she could and after exchanging a couple of emails, she shared with me her situation, and I was able to find empathy and patience  She also sent two brushes and a free duochrome highlighter, which was appreciated greatly. I do not think that this is a typical customer service experience for an average consumer, as I said, there were some extenuating circumstances. The items eventually arrived packaged quite well and undamaged. 

Pigmentation & Color Payoff & Performance:

My purchase experience aside, when I received my package, I was happy to get a look at the two palettes I purchased - "Fall Vibes" & "Sea Dreams". Each 12 pan color story was uniquely curated, packaged in a baby pink cardboard encasement with the brand's logo scripted on the front on each palette. 

The above picture is of the "Sea Dreams" palette which is heavily cool toned and features a variation of blue & green shades, with a couple of neutral shades to balance the aesthetic of the color story. One thing I personally like about this palette is the matte/shimmer ratio. Most reviewers, including YouTubers, focus heavily on matte shades as the foundation of any eye look and insist that the matte/shimmer ratio should rest heavily on the shoulders of the matte shades. I happen to disagree. Depending on the color story and the theme of the palette, sometimes shimmer/metallics are more necessary, especially when you are working with a more monochromatic palette like this particular palette. The matte shadows are quite beautiful and true to color in terms of application from pan to eye. The shimmer/metallic shades are also quite good, but I found them a bit too densely packed into the pan. I am not sure if that is a binding agent issue or the method of packing into the pan, however, they are still quite beautiful.

The palette below is the "Fall Vibes" palette. This palette features an equal amount of matte & shimmer/metallic shades, which is completely appropriate for a palette that is non-monochromatic.  The matte/shimmer ratio is consistent with allowing the consumer to create a myriad of eye looks, bringing creativity to the table as a tool for the use of diverse shades that actually work quite well together. Again, the mattes in this palette were quite wonderful, however, I was not as fond of this palettes shimmer/metallics shades. Again, I don't know if this is a binding agent or pressing issue, but the shimmer/metallic did not perform as well as that "Sea Dreams" palette. They are not bad shimmer/metallics by far,  just not as impressive as I was hoping. The shimmer/metallics take a bit of building up, which I actually do not mind at all, and you definitely need a spray of "Fix Plus" to aid in making the shimmer/metallics pop! Not a major issue, just something to be aware of.

Rating: 8.5/10

I am definitely keeping these palettes and I am happy to have them. They are excellent palettes, especially for the price and the color stories are unique and interesting. Of course, I always want to support Indie brands, so I am hoping to purchase a couple of more palettes from this brand to compare the performance of the palettes. If you are interested in checking out this brand CLICK HERE! (NOT AN AFFILIATE LINK, JUST SHARING INFORMATION)

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