Wednesday, August 14, 2019


Rating System:

Rating is out 10 out of 10, with a full point given for each of the ten sections listed above. Points per section may be issued in the following denominations: 0, .0 .25, .50, 1.0. For further clarification, the sections listed are worth a total of 1.0 point and are:
1.     Company Profile & Personality: (available information about the company, cruelty-free status information, philanthropic efforts, unnecessary controversy, indie company vs mainstream)
2.     Price: (product cost, availability of product, shipping cost, available coupons)
3.     Purchase Process: (order time vs receipt of product turn around, availability of product, email notifications including shipping & tracking number, email notification for delivery)
4.     Packaging: (was the item securely package, decorative packaging efforts including information card about the product, upcoming sales, or the company itself)
5.     Pigmentation: (via swatches)
6.     Color Payoff: (via application to the area applicable)
7.     Product Application: (ease of application of the product, for example for eyeshadow, is there fall out, creasing, etc.
8.     Performance: (longevity of wear)
9.     Product Value: (price to product amount ratio, i.e. price per gram + product quality + consumer response (popularity of the product and consumer response) + repurchase option)
10. Overall Product Presentation: shade variation (if eyeshadow), women of color friendly, pale people friendly, universally applicable to many skin tones, desire for repeated use, would you repurchase the item again, is this product associated with a particular trend or is does it market the companies individuality, does the product set a new & innovative trend, is the product effective (does it do what it’s designed to do), does the product have potential multiple application opportunities (i.e. can the product be used as a blush & lipstick), is the product limited edition or a permanent product, is the product part of a collection, is the product consistent (from shade to shade, if an eyeshadow palette) from color to color in a part of a collection and does it function and operate the same each time applied.

Product Information, Purchase Process, Price

The "Paulina Palette" comes from a U.K Indie Brand called Blush Tribe, who has made a firm impression in the Beauty Indie Market with minority friendly empowerment, bold, fresh, interesting color stories, and making connections with smaller influencers who are taking the beauty community by storm with their frank, honest, thoroughly convincing reviews on new releases. 

The palette takes its name from a Swedish Beauty YouTuber named Paulina, who is a relatively small influencer but is known for her bold eye looks and her equally bold voice that echoes the sentiments of many makeup enthusiasts. Paulina understands that the consumer has grown tired of traditional neutral looks, which at one point and time were very popular, but now the consumer is looking for something innovative and different and Paulina represents such notions. Paulina collaborator with an upcoming Indie Brand that marketed a demographic her subscribership represented and so a joint venture seemed like a natural and smart move for both the brand and the influencer.

Purchasing this palette from Blush Tribe proved a little taxing with the price conversion and the high cost of shipping, which I believe now the company has lowered, as well as the wait for the shipment to make it across the great pond. However, I did receive my palette, along with a couple of other things I ordered from the brand, in excellent condition and I was pleased. 

Pigmentation & Pay Off, Product Performance:

Most people cannot appreciate the ingenuity of the color selection for the palette, but the colors work together incredibly well and the myriad of looks one can produce is endless. If you follow my YouTube Channel or my blog, you might be aware that I am an eyeshadow palette connoisseur with well over 750 eyeshadow palettes from a wide selection of brands, including a bustling Indie Brand selection. I would dare to say that Paulina's palette is definitely in my top 10, maybe even my top 5. The pigmentation is consistent with extraordinary payoff, and each shade performs equally well. There is no one "dud" shade in the whole palette. The ability to mixed different shades, textures, and create distinct eye looks is quite remarkable. I am thinking about buying a backup - so what does that tell up you!

Overall Rating: 10/10
One of the best palettes of the year!

No comments:

Post a Comment